Regional ABCs: Only two dailies put on circulation year-on-year, Brighton's Argus is biggest faller

 

Only two daily newspapers in the UK put on print circulation in the second half of 2012 – the Ipswich Star and the Paisley Daily Express.

The Ipswich Star’s increase of 8.5 per cent has to be seen in the context of a daily circulation of 16,783 – only 64 per cent of which is paid for.

But the Paisley Daily Express could claim a genuine 1.3 per cent sales rise to a paid-for average daily sale of 7,232.

The average rate of sales decline for the 77 daily titles audited this time around was 6 per cent and total average per edition sales dropped from 2,308,943 in the second half of 2011 to 2,147,672 in the second half of 2012.

The biggest faller was the Newsquest-owned Brighton Argus, which fell 19.6 per cent year on year to 19,199 followed by the Norwich Evening News, which fell 19.3 per cent to 13,322.

A year ago the Norwich daily claimed to be the best performing title in the country with circulation up 7.5 per cent to 18.931. But this included 3,134 bulk copies which have now been stripped out.

Allan Rennie, Media Scotland's editor-in-chief, said: "This is a tremendous testament to the hard work and talent of editor John Hutcheson and all his team at the Paisley Daily Express. A bright new design, fantastic stories that promote Paisley and great scoops have driven this sales result. The great thing is the latest figures are showing that sales growth is actually accelerating. 

"However, the Paisley Daily Express isn't resting on its laurels as the country's best performing daily and we'll be launching new initiatives and promotions to stay where we belong, at number one."

 

Regional press sales for the second half of 2012 (source ABC)

 

Ranked by year on year circulation performance:

Name of title

Avg sake

%paid for

% change

Ipswich Star

16783

64%

8.5%

Paisley Daily Express

7232

100%

1.3%

Guernsey Press & Star

14794

92%

-1.5%

Aberdeen - Press & Journal

66679

99%

-1.6%

Jersey Evening Post

17619

98%

-2.2%

Irish News - Morning

40917

100%

-2.4%

Daily Post (Wales)

29577

100%

-3.4%

Liverpool Echo

77849

100%

-4.5%

Oxford Mail

17070

100%

-4.8%

Ulster - News Letter

21475

99%

-4.8%

Dorset Echo

15948

100%

-4.9%

Swindon Advertiser

16259

100%

-5.2%

Huddersfield Daily Examiner

18241

100%

-5.2%

Derby Telegraph

29010

98%

-5.6%

Hull Daily Mail

39038

100%

-5.7%

Southend - Basildon - Castle Point - Echo

28335

100%

-5.8%

Cambridge News

19012

86%

-6.0%

Bristol - Western Daily Press

25264

100%

-6.0%

The Leader (Wrexham, Flintshire & Chester)

14545

100%

-6.1%

Carlisle - News and Star West

4235

100%

-6.2%

Dundee Evening Telegraph

21444

100%

-6.4%

Leeds - Yorkshire Post

35940

96%

-6.4%

Bournemouth - The Daily Echo

24122

100%

-6.5%

Carlisle - News and Star East

10849

100%

-6.6%

Burton Mail

11138

100%

-6.6%

Worcester News

12664

100%

-6.7%

Gloucestershire Echo

14111

99%

-6.8%

Cardiff - South Wales Echo

28893

100%

-6.8%

Aberdeen - Evening Express

40722

100%

-7.5%

Plymouth - Western Morning News

29227

100%

-7.6%

South Wales Argus - Evening

20589

100%

-7.7%

Darlington - The Northern Echo

36740

100%

-7.7%

Belfast Telegraph

49530

78%

-7.9%

Teesside - Evening Gazette

35511

100%

-8.0%

Greenock Telegraph

12773

100%

-8.2%

Grimsby Telegraph

22343

100%

-8.2%

Barrow - North West Evening Mail

12281

100%

-8.4%

York - The Press

23007

100%

-8.8%

Plymouth - The Herald

25776

99%

-8.9%

The Sentinel

43814

100%

-9.0%

South Wales Evening Post

34873

98%

-9.1%

Shropshire Star

46489

100%

-9.3%

Newcastle-Upon-Tyne Journal

21851

100%

-9.4%

The Bolton News

18620

100%

-9.5%

Lancashire Telegraph - Blackburn

20076

100%

-9.5%

Southampton - Southern Daily Echo

28049

100%

-9.6%

Birmingham Mail

40004

95%

-9.8%

Colchester -  Daily Gazette

14071

100%

-9.9%

Bradford - Telegraph & Argus

22915

100%

-9.9%

Express & Star (West Midlands)

93799

96%

-10.0%

The Citizen

17137

99%

-10.2%

Coventry Telegraph

29266

93%

-10.3%

Leeds - Yorkshire Evening Post

31198

100%

-10.5%

South Shields - Shields Gazette

12646

100%

-10.7%

Sheffield Star & Green 'Un

31992

100%

-10.9%

Newcastle-Upon-Tyne Evening Chronicle

45225

100%

-10.9%

Dundee Courier & Advertiser

53243

100%

-10.9%

Wales - The Western Mail

23035

100%

-11.1%

The Post

32214

97%

-11.2%

The News - Portsmouth

34960

99%

-11.3%

Norwich - Eastern Daily Press

49247

97%

-11.4%

Manchester Evening News

74702

67%

-11.6%

Oldham Evening Chronicle

12019

99%

-11.9%

Sunderland Echo & Football Echo

26702

100%

-12.9%

Leicester Mercury

42056

99%

-13.2%

Glasgow - Evening Times

42432

100%

-13.6%

Edinburgh - Evening News

32160

99%

-13.7%

Hartlepool Mail

11473

100%

-14.3%

Nottingham Post

29085

100%

-14.3%

Ipswich - East Anglian Daily Times

25294

92%

-15.0%

Wigan Evening Post

5719

100%

-15.3%

Lancashire Evening Post

18705

100%

-15.3%

The Gazette - Blackpool

17678

100%

-16.4%

Doncaster Star

1703

100%

-19.3%

Norwich - Evening News

13322

97%

-19.3%

The Argus Brighton

19199

100%

-19.6%

 

Ranked by total sale:

Name of title

Avg sake

%paid for

% change

Express & Star (West Midlands)

93799

96%

-10.0%

Liverpool Echo

77849

100%

-4.5%

Manchester Evening News

74702

67%

-11.6%

Aberdeen - Press & Journal

66679

99%

-1.6%

Dundee Courier & Advertiser

53243

100%

-10.9%

Belfast Telegraph

49530

78%

-7.9%

Norwich - Eastern Daily Press

49247

97%

-11.4%

Shropshire Star

46489

100%

-9.3%

Newcastle-Upon-Tyne Evening Chronicle

45225

100%

-10.9%

The Sentinel

43814

100%

-9.0%

The Herald

43157

100%

 

Glasgow - Evening Times

42432

100%

-13.6%

Leicester Mercury

42056

99%

-13.2%

Irish News - Morning

40917

100%

-2.4%

Aberdeen - Evening Express

40722

100%

-7.5%

Birmingham Mail

40004

95%

-9.8%

Hull Daily Mail

39038

100%

-5.7%

Darlington - The Northern Echo

36740

100%

-7.7%

Leeds - Yorkshire Post

35940

96%

-6.4%

Teesside - Evening Gazette

35511

100%

-8.0%

The News - Portsmouth

34960

99%

-11.3%

South Wales Evening Post

34873

98%

-9.1%

The Post

32214

97%

-11.2%

Edinburgh - Evening News

32160

99%

-13.7%

Sheffield Star & Green 'Un

31992

100%

-10.9%

Leeds - Yorkshire Evening Post

31198

100%

-10.5%

Daily Post (Wales)

29577

100%

-3.4%

Coventry Telegraph

29266

93%

-10.3%

Plymouth - Western Morning News

29227

100%

-7.6%

Nottingham Post

29085

100%

-14.3%

Derby Telegraph

29010

98%

-5.6%

Cardiff - South Wales Echo

28893

100%

-6.8%

Southend - Basildon - Castle Point - Echo

28335

100%

-5.8%

Southampton - Southern Daily Echo

28049

100%

-9.6%

Sunderland Echo & Football Echo

26702

100%

-12.9%

Plymouth - The Herald

25776

99%

-8.9%

Ipswich - East Anglian Daily Times

25294

92%

-15.0%

Bristol - Western Daily Press

25264

100%

-6.0%

Bournemouth - The Daily Echo

24122

100%

-6.5%

Wales - The Western Mail

23035

100%

-11.1%

York - The Press

23007

100%

-8.8%

Bradford - Telegraph & Argus

22915

100%

-9.9%

Grimsby Telegraph

22343

100%

-8.2%

Newcastle-Upon-Tyne Journal

21851

100%

-9.4%

Ulster - News Letter

21475

99%

-4.8%

Dundee Evening Telegraph

21444

100%

-6.4%

South Wales Argus - Evening

20589

100%

-7.7%

Lancashire Telegraph - Blackburn

20076

100%

-9.5%

The Argus Brighton

19199

100%

-19.6%

Cambridge News

19012

86%

-6.0%

Lancashire Evening Post

18705

100%

-15.3%

The Bolton News

18620

100%

-9.5%

Huddersfield Daily Examiner

18241

100%

-5.2%

The Gazette - Blackpool

17678

100%

-16.4%

Jersey Evening Post

17619

98%

-2.2%

The Citizen

17137

99%

-10.2%

Oxford Mail

17070

100%

-4.8%

Ipswich Star

16783

64%

8.5%

Swindon Advertiser

16259

100%

-5.2%

Dorset Echo

15948

100%

-4.9%

Guernsey Press & Star

14794

92%

-1.5%

The Leader (Wrexham, Flintshire & Chester)

14545

100%

-6.1%

Gloucestershire Echo

14111

99%

-6.8%

Colchester -  Daily Gazette

14071

100%

-9.9%

Norwich - Evening News

13322

97%

-19.3%

Greenock Telegraph

12773

100%

-8.2%

Worcester News

12664

100%

-6.7%

South Shields - Shields Gazette

12646

100%

-10.7%

Barrow - North West Evening Mail

12281

100%

-8.4%

Oldham Evening Chronicle

12019

99%

-11.9%

Hartlepool Mail

11473

100%

-14.3%

Burton Mail

11138

100%

-6.6%

Carlisle - News and Star East

10849

100%

-6.6%

Paisley Daily Express

7232

100%

1.3%

Wigan Evening Post

5719

100%

-15.3%

Carlisle - News and Star West

4235

100%

-6.2%

 

Listed in alphabetical order:

Name of title

Avg sake

%paid for

% change

Aberdeen - Evening Express

40722

100%

-7.5%

Aberdeen - Press & Journal

66679

99%

-1.6%

Barrow - North West Evening Mail

12281

100%

-8.4%

Belfast Telegraph

49530

78%

-7.9%

Birmingham Mail

40004

95%

-9.8%

Bournemouth - The Daily Echo

24122

100%

-6.5%

Bradford - Telegraph & Argus

22915

100%

-9.9%

Bristol - Western Daily Press

25264

100%

-6.0%

Burton Mail

11138

100%

-6.6%

Cambridge News

19012

86%

-6.0%

Cardiff - South Wales Echo

28893

100%

-6.8%

Carlisle - News and Star East

10849

100%

-6.6%

Carlisle - News and Star West

4235

100%

-6.2%

Colchester -  Daily Gazette

14071

100%

-9.9%

Coventry Telegraph

29266

93%

-10.3%

Daily Post (Wales)

29577

100%

-3.4%

Darlington - The Northern Echo

36740

100%

-7.7%

Derby Telegraph

29010

98%

-5.6%

Doncaster Star

1703

100%

-19.3%

Dorset Echo

15948

100%

-4.9%

Dundee Courier & Advertiser

53243

100%

-10.9%

Dundee Evening Telegraph

21444

100%

-6.4%

Edinburgh - Evening News

32160

99%

-13.7%

Express & Star (West Midlands)

93799

96%

-10.0%

Glasgow - Evening Times

42432

100%

-13.6%

Gloucestershire Echo

14111

99%

-6.8%

Greenock Telegraph

12773

100%

-8.2%

Grimsby Telegraph

22343

100%

-8.2%

Guernsey Press & Star

14794

92%

-1.5%

Hartlepool Mail

11473

100%

-14.3%

Huddersfield Daily Examiner

18241

100%

-5.2%

Hull Daily Mail

39038

100%

-5.7%

Ipswich - East Anglian Daily Times

25294

92%

-15.0%

Ipswich Star

16783

64%

8.5%

Irish News - Morning

40917

100%

-2.4%

Jersey Evening Post

17619

98%

-2.2%

Lancashire Evening Post

18705

100%

-15.3%

Lancashire Telegraph - Blackburn

20076

100%

-9.5%

Leeds - Yorkshire Evening Post

31198

100%

-10.5%

Leeds - Yorkshire Post

35940

96%

-6.4%

Leicester Mercury

42056

99%

-13.2%

Liverpool Echo

77849

100%

-4.5%

Manchester Evening News

74702

67%

-11.6%

Newcastle-Upon-Tyne Evening Chronicle

45225

100%

-10.9%

Newcastle-Upon-Tyne Journal

21851

100%

-9.4%

Norwich - Eastern Daily Press

49247

97%

-11.4%

Norwich - Evening News

13322

97%

-19.3%

Nottingham Post

29085

100%

-14.3%

Oldham Evening Chronicle

12019

99%

-11.9%

Oxford Mail

17070

100%

-4.8%

Paisley Daily Express

7232

100%

1.3%

Plymouth - The Herald

25776

99%

-8.9%

Plymouth - Western Morning News

29227

100%

-7.6%

Sheffield Star & Green 'Un

31992

100%

-10.9%

Shropshire Star

46489

100%

-9.3%

South Shields - Shields Gazette

12646

100%

-10.7%

South Wales Argus - Evening

20589

100%

-7.7%

South Wales Evening Post

34873

98%

-9.1%

Southampton - Southern Daily Echo

28049

100%

-9.6%

Southend - Basildon - Castle Point - Echo

28335

100%

-5.8%

Sunderland Echo & Football Echo

26702

100%

-12.9%

Swindon Advertiser

16259

100%

-5.2%

Teesside - Evening Gazette

35511

100%

-8.0%

The Argus Brighton

19199

100%

-19.6%

The Bolton News

18620

100%

-9.5%

The Citizen

17137

99%

-10.2%

The Gazette - Blackpool

17678

100%

-16.4%

The Herald

43157

100%

 

The Leader (Wrexham, Flintshire & Chester)

14545

100%

-6.1%

The News - Portsmouth

34960

99%

-11.3%

The Post

32214

97%

-11.2%

The Sentinel

43814

100%

-9.0%

Ulster - News Letter

21475

99%

-4.8%

Wales - The Western Mail

23035

100%

-11.1%

Wigan Evening Post

5719

100%

-15.3%

Worcester News

12664

100%

-6.7%

York - The Press

23007

100%

-8.8%

 

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