Regional ABCs: Last few regional Sundays continue decline

England’s three remaining regional Sundays all suffered circulation losses in the second half of 2007.

Birminham’s Sunday Mercury remains below 60,000; it fell below that figure for the first time in the last ABC period. It was down 4.3 per cent to 59,339.

Kent on Sunday saw the biggest drop and its paid-for sale was down 11.6 per cent to 2,370, though the paper is primarily given away for free throughout the county.

Newcastle’s Sunday Sun had an average circulation of 68,033, a drop of four per cent.

The Sunday Sentinel was shut down in September 2007, days after posting a 15.9 per cent increase in the ABC figures for the first half of the year.

Wales on Sunday’s circulation dropped by 4.5 per cent to 41,199 and in Northern Ireland the Sunday Journal posted a 9.1 sales increase in the last half of the year – it now sells an average of 7,096. Sunday Life did not fare as well in terms of growth and posted a 12.8 per cent drop year on year to 67,608.

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