Regional ABCs: Double-digit web traffic increases across the board

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Every regional newspaper publisher audited by ABC reported double-digit increases in year on year web traffic in the last six months of 2012.

Johnston Press, which announced plans to go digital-first in March 2012, saw average daily unique browsers rise 22.8 per cent to 555,584 and monthly unique increase 19.9 per cent to 9,708,450 year on year.

Northcliffe (now part of Local World) reported daily traffic up 23 per cent to 371,969.

And Iliffe, which was also sold to the new regional newspaper venture Local World, was up 24.4 per cent to 55,844.

Trinity Mirror's average daily traffic was up 13.9 per cent to 535,045.

ABC web traffic figures July to December 2012. Source: ABC

 

Publisher/website Daily unique browsers Monthly unique browsers % change year on year
Iliffe News & Media 55,844 24.3%
  1,050,017 32.5%
Cambridge News 23,338 22.5%
  394,289 27.4%
Jobs Now 2,706 -1.5%
  58,433 -0.2%
Johnston Network 555,584 22.8%
  9,708,450 19.7%
Blackpoolgazette.co.uk 16,910 -4.7%
  215,256 -19.7%
Halifaxcourier.co.uk 9,526 6.1%
  128,914 -0.2%
LEP.co.uk 16,854 4.5%
  244,422 -3.7%
Peterboroughtoday.co.uk 13,711 16.6%
  214,825 14.7%
Portsmouth.co.uk 29,201 33.8%
  371,141 20.3%
Scotsman.com 100,404 6.1%
  1,855,101 5.0%
www.scotsman.com/jobs 3,305 9.1%
  77,341 16.0%
Sunderlandecho.com 15,653 13.2%
  240,830 8.6%
Thestar.co.uk 29,813 12.2%
  428,159 6.8%
Yorkshireeveningpost.co.uk 38,895 38.2%
  519,439 13.6%
Yorkshirepost.co.uk 18,479 -3.7%
  383,569 -15.7%
www.jobstoday.co.uk 32,484 -14.6%
  700,343 -12.1%
Kent Online (KM Group) network 24,963 21.3%
  471,449 21.9%
Midland News Association Network 73,787 23.7%
  1,371,212 24.7%
Expressandstar.com 54,729 22.2%
  987,197 25.2%
Shropshirestar.com 21,577 27.2%
  451,608 25.5%
Newsquest Network 520,256 15.8%
  9,124,606 9.8%
dailyecho.co.uk 31,438 21.8%
  500,095 17.2%
eveningtimes.co.uk 14,085 -33.6%
  246,515 -34.4%
heraldscotland.com 45,090 10.0%
  857,981 2.2%
lancashiretelegraph.co.uk 27,741 16.1%
  475,584 10.3%
newsshopper.co.uk 11,953 5.0%
  247,840 3.5%
Oxfordmail.co.uk 15,002 23.0%
  279,528 20.9%
Swindonadvertiser.co.uk 16,120 13.9%
  251,950 10.2%
theargus.co.uk 25,515 7.8%
  430,083 5.1%
theboltonnews.co.uk 17,663 24.3%
  294,837 17.9%
thenorthernecho.co.uk 23,687   27.5%
  473,601 23.2%
thepress.co.uk 24,277 24.9%
  419,395 19.8%
thetelegraphandargus.co.uk 27,847 30.7%
  459,585 24.6%
Northcliffe Digital Network 371,969 23.0%
  6,983,080 31.3%
thisisbristol 27,931 24.0%
  558,676 33.3%
thisisderbyshire 23,115 15.1%
  400,046 26.4%
thisisgloucestershire 24,429 33.3%
  466,813 46.9%
thisisgrimsby 15,459   19.8%
  259,117 30.6%
thisishull 32,072 18.7%
  519,991 28.3%
thisisleicestershire 28,209 14.1%
  524,975 27.7%
thisislincolnshire 12,912 5.3%
  251,935 19.8%
thisisnottingham 32,898 17.7%
  584,817 30.1%
thisisplymouth 23,977 17.1%
  417,908 31.0%
thisisscunthorpe 8,405 31.4%
  154,576 49.2%
thisissouthwales 18,640 53.1%
  380,128 64.9%
thisisstaffordshire 26,751 19.7%
  514,173 26.4%
Trinity Mirror Regional Network 535,045 13.9%
  9,973,720 10.3%
www.birminghammail.net 41,498 26.3%
  808,865 22.4%
www.chroniclelive.co.uk 34,737 7.4%
  635,798 12.9%
www.coventrytelegraph.net 22,945 -0.7%
  500,909 -6.0%
www.dailypost.co.uk 16,937 29.6%
  377,643 28.3%
www.gazettelive.co.uk 20,832 2.0%
  356,551 1.3%
getreading.co.uk 12,218 N/A
  230,880 N/A
huddersfieldexaminer.co.uk 14,862 N/A
  279,245 N/A
www.journallive.co.uk 14,504 -1.8%
  314,753 4.8%
www.liverpoolecho.co.uk 78,342 24.2%
  1,454,689 22.0%
manchestereveningnews.co.uk 104,960 27.7%
  1,854,414 24.2%
www.Walesonline.co.uk 63,062 27.6%
  1,408,765 29.1%

 

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