Regional ABCs: Double-digit web traffic increases across the board

Every regional newspaper publisher audited by ABC reported double-digit increases in year on year web traffic in the last six months of 2012.

Johnston Press, which announced plans to go digital-first in March 2012, saw average daily unique browsers rise 22.8 per cent to 555,584 and monthly unique increase 19.9 per cent to 9,708,450 year on year.

Northcliffe (now part of Local World) reported daily traffic up 23 per cent to 371,969.

And Iliffe, which was also sold to the new regional newspaper venture Local World, was up 24.4 per cent to 55,844.

Trinity Mirror's average daily traffic was up 13.9 per cent to 535,045.

ABC web traffic figures July to December 2012. Source: ABC

 


Publisher/website Daily unique browsers Monthly unique browsers % change year on year
Iliffe News & Media 55,844 - 24.3%
  - 1,050,017 32.5%
Cambridge News 23,338 - 22.5%
  - 394,289 27.4%
Jobs Now 2,706 - -1.5%
  - 58,433 -0.2%
Johnston Network 555,584 - 22.8%
  - 9,708,450 19.7%
Blackpoolgazette.co.uk 16,910 - -4.7%
  - 215,256 -19.7%
Halifaxcourier.co.uk 9,526 - 6.1%
  - 128,914 -0.2%
LEP.co.uk 16,854 - 4.5%
  - 244,422 -3.7%
Peterboroughtoday.co.uk 13,711 - 16.6%
  - 214,825 14.7%
Portsmouth.co.uk 29,201 - 33.8%
  - 371,141 20.3%
Scotsman.com 100,404 - 6.1%
  - 1,855,101 5.0%
www.scotsman.com/jobs 3,305 - 9.1%
  - 77,341 16.0%
Sunderlandecho.com 15,653 - 13.2%
  - 240,830 8.6%
Thestar.co.uk 29,813 - 12.2%
  - 428,159 6.8%
Yorkshireeveningpost.co.uk 38,895 - 38.2%
  - 519,439 13.6%
Yorkshirepost.co.uk 18,479 - -3.7%
  - 383,569 -15.7%
www.jobstoday.co.uk 32,484 - -14.6%
  - 700,343 -12.1%
Kent Online (KM Group) network 24,963 - 21.3%
  - 471,449 21.9%
Midland News Association Network 73,787 - 23.7%
  - 1,371,212 24.7%
Expressandstar.com 54,729 - 22.2%
  - 987,197 25.2%
Shropshirestar.com 21,577 - 27.2%
  - 451,608 25.5%
Newsquest Network 520,256 - 15.8%
  - 9,124,606 9.8%
dailyecho.co.uk 31,438 - 21.8%
  - 500,095 17.2%
eveningtimes.co.uk 14,085 - -33.6%
  - 246,515 -34.4%
heraldscotland.com 45,090 - 10.0%
  - 857,981 2.2%
lancashiretelegraph.co.uk 27,741 - 16.1%
  - 475,584 10.3%
newsshopper.co.uk 11,953 - 5.0%
  - 247,840 3.5%
Oxfordmail.co.uk 15,002 - 23.0%
  - 279,528 20.9%
Swindonadvertiser.co.uk 16,120 - 13.9%
  - 251,950 10.2%
theargus.co.uk 25,515 - 7.8%
  - 430,083 5.1%
theboltonnews.co.uk 17,663 - 24.3%
  - 294,837 17.9%
thenorthernecho.co.uk 23,687   27.5%
  - 473,601 23.2%
thepress.co.uk 24,277 - 24.9%
  - 419,395 19.8%
thetelegraphandargus.co.uk 27,847 - 30.7%
  - 459,585 24.6%
Northcliffe Digital Network 371,969 - 23.0%
  - 6,983,080 31.3%
thisisbristol 27,931 - 24.0%
  - 558,676 33.3%
thisisderbyshire 23,115 - 15.1%
  - 400,046 26.4%
thisisgloucestershire 24,429 - 33.3%
  - 466,813 46.9%
thisisgrimsby 15,459   19.8%
  - 259,117 30.6%
thisishull 32,072 - 18.7%
  - 519,991 28.3%
thisisleicestershire 28,209 - 14.1%
  - 524,975 27.7%
thisislincolnshire 12,912 - 5.3%
  - 251,935 19.8%
thisisnottingham 32,898 - 17.7%
  - 584,817 30.1%
thisisplymouth 23,977 - 17.1%
  - 417,908 31.0%
thisisscunthorpe 8,405 - 31.4%
  - 154,576 49.2%
thisissouthwales 18,640 - 53.1%
  - 380,128 64.9%
thisisstaffordshire 26,751 - 19.7%
  - 514,173 26.4%
Trinity Mirror Regional Network 535,045 - 13.9%
  - 9,973,720 10.3%
www.birminghammail.net 41,498 - 26.3%
  - 808,865 22.4%
www.chroniclelive.co.uk 34,737 - 7.4%
  - 635,798 12.9%
www.coventrytelegraph.net 22,945 - -0.7%
  - 500,909 -6.0%
www.dailypost.co.uk 16,937 - 29.6%
  - 377,643 28.3%
www.gazettelive.co.uk 20,832 - 2.0%
  - 356,551 1.3%
getreading.co.uk 12,218 - N/A
  - 230,880 N/A
huddersfieldexaminer.co.uk 14,862 - N/A
  - 279,245 N/A
www.journallive.co.uk 14,504 - -1.8%
  - 314,753 4.8%
www.liverpoolecho.co.uk 78,342 - 24.2%
  - 1,454,689 22.0%
manchestereveningnews.co.uk 104,960 - 27.7%
  - 1,854,414 24.2%
www.Walesonline.co.uk 63,062 - 27.6%
  - 1,408,765 29.1%

 

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