Redwood rebrands to reflect digital focus

Customer publishing giant Redwood has rebranded to reflect its increasing focus and investment in digital content.

Redwood’s former tagline ‘magazines customers love’has been removed, and the company is now branded as “Redwood: Inspiring Content”.

The publisher, whose digital portfolio includes Land Rover, Boots Health Club, Volvo and British Gas, has taken a number of steps to improve its digital production, including launching its first digital editing suite and company-wide digital training for all design, editorial and account management teams.

Redwood chief executive Kieth Grainger said: “We create inspirational ideas that work across platforms and not just in magazines. We remain as passionate about producing great magazines as ever, but our business and what our clients’ now require is much more diverse. Rebranding is a logical step to ensure our positioning reflects our whole offering and remains central to our clients marketing communication strategies.”

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