Redesigned Metro website sees traffic dip in December

Every national website audited by ABC was up year on year in December apart from the redesigned Metro, which saw traffic drop 37 per cent. 

Metro unveiled ambitious plans to go 'mobile first' in November with new apps for Android and the Kindle Fire, alongside a realaunched website using 'responsive design' technology tailored to different devices.

Mail Online was once again the best performing title in terms of daily browsers, up 45.5 per cent year on year to 7,038,933, though it was down 0.9 per cent on November's figures.

The Independent recorded the best month-on-month traffic rise, up 13.7 per cent to 970,899 daily browsers.  

ABC national press website figures for December 2012

Daily unique browsers in December 2012

 



Title Daily unique browsers % month on month % year on year
MailOnline 7,038,933 -0.99 45.5
Metro 211,537 -33.69 -37
Standard.co.uk 143,397 -8.53 10.02
guardian.co.uk 3,681,821 -7.05 25.36
The Independent 970,899 13.78 28
Mirror Group Digital 859,318 7.80 18.26
The Sun 1,562,470 0.13 16.68
Telegraph 2,810,393 -5.65

30.35

Monthly unique browsers in December 2012

 



  Monthly unique browsers % month on month % year on year
MailOnline 114,037,087 1.67 35.48
Metro 5,227,151 -32.24 -36.46
Standard.co.uk 3,305,987 -2.41 3.34
guardian.co.uk 68,612,729 -2.77 NA
The Independent 21,251,877 18.90 34.22
Mirror Group Digital 18,488,370 11.88 13.35
The Sun 24,635,117 1.45 11.31
Telegraph 56,624,847 -1.67 32.61
 

Note: These figures may be exagerrated as a result of readers deleting their 'cookies' over the course of the month and so being counted more than once.

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