As London’s free newspaper war kicked off this week – the Daily Record in Scotland has intensified its fight with The Sun by launching two new paid for afternoon editions.
Glasgow PM and Edinburgh PM are seen as a response to the Daily Record losing its position as the top selling newspaper in Scotland.
In July, the Scottish Sun overtook the Record for the first time in its history – with a circulation of 393,953 which put it 9,575 copies a day ahead of the Record.
The new paid-for editions went on sale 3pm at over 1,000 retail outlets in Scotland’s two biggest cities.
According to parent company Trinity Mirror, more than 20 journalists have been recruited to staff the new editions, which were also being sold by new 50 fixed and roving sales people.
he afternoon editions of the Record are selling for 15p as opposed to the 35p normal cover price.