View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Rebekah Brooks says launch of Sun Bets gambling site is ‘game-changer’ for the business

By Dominic Ponsford

The Sun has launched a major new bid to make money from online with gambling platform Sun Bets.

It follows the scrapping of the paper’s online paywall last year. The other major revenue drivers for the site are: Dream Team (the fantasy football manager game), Bingo and display advertising.

The new site offers betting across a range of sports as well as casino games. It has been launched ahead of the start of the Premier League football season.

Former footballer Ian Wright and racing guru Matt Chapman have been signed up to promote Sun Bets which is said to have the backing of a multi-million pound marketing campaign.

The site has been developed in partnership with Australian gambling specialist Tabcorp.

News UK chief executive Rebekah Brooks said: “This is a hugely significant juncture for News UK and The Sun, marking the start of an era where new brands and revenue generating streams are being created on the back of the strength and much sought-after reach of The Sun.

“Sun Bets is set to be a game-changer in the online betting world and to those asking if it will be a success, the simple answer is you betcha”.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network