Real People loses launch editor

Vicky Mayer, editor of real life weekly Real People, has resigned, barely six months since its launch date.

Real
People's publisher Natmags said Mayer's decision to leave the title
was based on a desire to "have a well-deserved holiday and then to work
on other magazine projects".

Launched in January in an already-crowded real life market, Real People was backed by ACP-NatMag, the
company's joint venture with Australian publisher ACP which also
publishes Best and Reveal. It had a £6m marketing budget and was based
on 18 months of market research, including 40 focus groups and four
separate dummies.

Colin Morrison chief executive officer of the
Anglo-Australian magazine group ACP-NatMag, said: "Vicky was ACP's
first magazine appointment in the UK and has played a key role in the
establishment of the ACP-NatMag Magazines partnership and,
specifically, of Real People, which was launched in January.

"We
have known Vicky Mayer since she previously worked in Australian
magazines and rate her very highly. We, therefore, want to thank Vicky
for all her achievements at ACP-NatMag Magazines and especially for the
success of Real People, and for recruiting such a strong editorial team
to take the magazine forward. We very much hope to see Vicky back at
ACP-NatMag in the not too distant future."

Natmags said a new
editor of Real People will be appointed "in due course" and that Louise
Court, editorial director of ACP-NatMag, will assume editorial
responsibility for the magazine in the meantime.

 

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