Real magazine closes weeks after going monthly

Essential Publishing has closed women's magazine Real just weeks after swapping it from fortnightly to monthly.

Real made the change to monthly in January, retailing at £1.60, and undercutting its monthly rivals by at least 60p. It's last ABC figure, for the six months to June last year, was 143,849 – a drop of around 60,000 year-on-year.

Real was set to target a wider, more mature audience, and according to its editor Dave Claridge, and was being aimed at 25 to 45-year-olds who were seeking a sophisticated and aspirational title, without the bulkyness of the heavyweight monthly magazines.

The new relaunched monthly real had an extra 32 pages, improved paper quality and the re-introduction of an interiors section.

Press Gazette understands that staff were told this afternoon that the magazine was to close – but they have yet to be told about possible redundancies.

 

 

 

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