Reading's Polish edition a permanent fixture

The Reading Chronicle has decided to continue publishing its Polish edition The Kronika Reading following last month's trial issue.

In October the Trinity Mirror title produced both an English version of the paper and separate Polish language edition to strengthen community ties with the ethnic community in the city and attract new readers.

Simon Jones, editor of the Reading Chronicle, said: "We have been delighted with the feedback from our trial edition, which has paved the way for us to go weekly.

"I think it is important, more than ever, for editors to think about reaching out to new audiences.

"The success of Kronika Reading has shown that Poles have a real desire to get immersed in local issues and that is very encouraging in terms of helping to build community cohesion."

The Kronika Reading has seven broadsheet pages in Polish including the front page.

The paper will be available in shops across the region and will also be targeted at the Polish community via Polish shops and clubs.

In August the Southern Daily Echo published a one off Polish edition.

 

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