Racing Post is front runner in ABCs

By Dominic Ponsford

The Racing Post was a rare success story in the March 2005 ABC figures, recording its highest ever monthly sale of 93,531.

The Trinity Mirror daily was up 1.1 per cent year-on-year, boosted
by a particularly strong performance over the Cheltenham Festival
weekend.

Two Sunday papers also achieved strong performances
helped by DVD and CD giveaways: The Sunday Express was up 6.58 per cent
to 1,014,828 and the Sunday Telegraph was boosted 3.05 per cent to
719,086.

Sunday Telegraph editor Dominic Lawson said: “The Sunday
Telegraph’s sales increase is a direct response to the increased
investment in marketing that our new owners have set in place.

“For a long time the Sunday Telegraph has been the best read on a Sunday.

Now more people are beginning to find that out for themselves.”

After more than a year of strong growth, sales of The Independent now appear to have levelled off at 258,505 (up 0.19 per cent).

The other new tabloid, The Times, showed a more robust increase (up 1.84 per cent year on year).

Elsewhere, the Daily Mirror continued to be the biggest faller among national dailies, down 9.7 per cent to 1,720,722.

And
the Evening Standard’s new free lunchtime Lite edition has cannibalised
readers from the paid-for sale which dropped 12.09 per cent in March to
346,265.

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