Property Week cashes in on Olympics with interactive mag and iPad app

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Business to business title Property Week has gone 2012 Olympics-crazy this week with a special edition of the mag, an extra interactive magazine available for free online and an iPad app.

Editor Giles Barrie said: “Property Week Olympics shows how a B2B brand and editorial team can embrace iPads and digital magazines by tackling these challenges head on. It is vital that we bring our readers our journalism and associated content in the best format possible – and there is no more exciting content for all those platforms than the 2012 Games right now’.”

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