BBC WM has unveiled a programmes revamp, a week after it was criticised for being “old and tired” by Wireless Group chairman Kelvin MacKenzie, a would-be commercial rival.
In addition to an overhaul of the West Midlands radio station’s weekday schedule, BBC1’s Watchdog presenter Adrian Goldberg is returning to BBC WM to front a new breakfast show from June. Get up with Goldberg will run from 7am to 10am, Monday to Friday.
Apart from his network work, Goldberg is well known to television viewers in the West Midlands as the presenter of the Politics Show and for his reports on the regional current affairs magazine programme Inside Out. He started at BBC WM in 1991 as a sports reporter.
“Everyone who tunes in will get the most up-to-date news, but will also go to work with a smile,” said Goldberg. “What makes this even more special is that I’m returning to the place where my broadcasting career began. So I’ve known the station and listeners for a long time.”
Other changes to the station’s schedule include the Ed Doolan show moving to a 10am to 1pm slot and Paul Franks going on air between 4pm and 7pm.
Local historian and presenter Carl Chinn moves from his weekday afternoon slot to become a “community ambassador” for BBC WM, as the station attempts to build stronger links with the local area.
“Carl will be out and about, producing special features and reports, although he’ll continue to present a Sunday afternoon programme,” said managing editor Keith Beech.
By Wale Azeez