Print is still biggest advertising medium

Print remains by far the biggest advertising medium in the UK – accounting for 39.8 per cent of total expenditure in 2007.

The Advertising Association figures reveal that total UK advertising expenditure grew 4.2 per cent last year to £19.4bn, compared with annual growth of 0.7 per cent in 2006.

Growth was mainly fuelled by the internet, which grew 39.5 per cent in 2007 to take 15.6 per cent of the total advertising pie.

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