Print advertising forecast to drop in 2008

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Newspaper and magazine advertising is forecast to drop in 2008 whilst internet is set to continue to rise, according to a forecast in the Advertising Association’s Advertising Forecast (PDF).

In the research compiled by the World Advertising Research Centre, national newspaper advertising spend is forecast to drop 1 per cent, regional newspapers 2 per cent, consumer magazines 1.2 per cent and B2B magazine 0.8 per cent.

Internet advertising spend is forecast to rise 21.3 per cent, and overall UK advertising Expenditure is forecast to rise by 3.2 per cent this year.

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