Prince to repeat album give away with Mirror and Record

The Daily Mirror and Daily Record will give away the new album by Prince next weekend hoping to repeat the successful free newspaper distribution of a previous album by the artist.

More than 2.5m copies of the 20TEN album will be given away free to readers on Saturday 10 July.

Trinity Mirror, publisher of the two newspapers, said the give away was part of a multimedia collaboration with Prince which will see the Mirror and Record run a series of related features.

In addition, the two papers will carry the first British newspaper interview with Prince in more than 10 years and also give away ticket to attend his European tour.

Richard Wallace, editor of the Mirror, said: “We’re proud that Prince has chosen the Daily Mirror and Daily Record as the best way to get his new album to his legions of fans in the UK.”

As Richard Desmond plans deepen his tabloid war by halving the cover price of his Daily Star title to just ten pence, both the Mirror and the Record will be hoping to benefit from uplift in sales of as a result of the CD give away.

Monthly circulation of the Mail on Sunday jumped 4.43 per cent year-on-year to 2,319,788 when it gave away copies of Prince’s Planet Earth album for free in July, 2007.

That CD promotion added sale of 600,000 in a single week to the paper owned by the Daily Mail & General Trust.

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