Prince Harry video breaks News of the World record

Prince Harry’s video showing him joking about his Army colleagues has driven record traffic to the News of the World website, the Guardian reported today.

The video, in which the Prince calls a fellow officer cadet “our little Paki friend”, received 392,000 UK video views during Sunday. It attracted 50,000 global visitors in the first hour alone.

The News of the World associate editor, Gary Thompson, said he was pleased the video seemed to be attracting a new generation of consumers: “We’re reaching a new audience – the YouTube generation – who won’t buy the paper but will come online… If there’s video, that’s an extra reason to go to the website.”

The Prince Harry video has also received a record number of comments for a single News of the World story – with 1,419 made so far.

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