Prima tops up beauty coverage

Prima is hoping to strengthen its beauty coverage with the appointment of Beatrice Aidin as beauty editor.

Aidin, who will be responsibile for hair and beauty coverage, previously worked on The Independent on Sunday, the Daily Mail, The Sunday Times and was senior editor on the Wellbeing Channel, where she reported to style critics Trinny and Susannah

Editor Maire Fahey said: “Her experience will give her a great head start in understanding the Prima reader’s beauty habits.”

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