UK advertising expenditure dropped 4 per cent in 2008 to £18.6bn, according to new figures released today by the Advertising Association
This compares with a 4.3 per cent overall increase in ad spending the previous year.
Press (newspapers and magazines) remains the biggest single category with spending of £6.8bn, but it was also the biggest faller dropping 11.8 per cent year on year.
Despite the economic downturn, which set-in seriously in the second half of last year, internet advertising contined to grow in 2008 – up 19.1 per cent year on year to £3.6bn.
Radio was the second biggest faller, dropping 8.5 per cent.
Here are the headline totals for UK ad spending in 2008:
- Press: £6.81bn, down 11.8 per cent
- Television: £4.46bn, down 4.9 per cent
- Internet: £3.35bn, up 19 per cent
- Direct mail: £2bn, down 6 per cent
- Outdoor and transport: £939m, down 3.8 per cent
- Radio £454m, down 8.5 per cent
- Cinema: £205m, up one per cent