PM Brown backs Daily Mail's bag campaign

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The Daily Mail’s campaign to ban plastic bags has gone to the highest level – Prime Minister Gordon Brown has added his support in a comment piece in today’s paper.

Brown said he would bring in legislation to impose a 5p charge on all free bags given away in supermarkets. Tesco and Sainsbury’s have pledged to reduce the amount of bags they give out in wake of the Mail’s campaign.

The campaign again made the paper’s front page lead today, bumping even Prince Harry’s Afghanistan adventures to a second lead.

The Mail appears to have cultivated a good relationship with Brown, after having a fairly stormy relationship with his prdecessor Tony Blair. Editor-in-chief Paul Dacre was last year invited to chair a commission investigating the 30-year secrecy rule on the release of official documents.

The campaign has even found it onto page five of today’s Guardian. Media correspondent Owen Gibson notes Dacre’s ability to “touch those points that prick the conscience of their middle England readership.”

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