From January The Professional Golfers’ Association will have a relaunched members’ magazine with a new name.
The PGA Profile, which will be known as PGA Professional , will continue to include news and features about the golf industry and PGA members, but content will be extended to address more business related issues and other topics of interest.
Publisher Graham Beardwell said the redesign was in part to address the growing competition in the golf publishing sector with the launch of such titles as Golf Punk and Total Golf. PGA has a worldwide readership across its 6,750 members in 60 countries.
Beardwell added: “This market isn’t getting any easier but we are very well established and our distribution is still slightly up from last year. This redesign will give the magazine a greater reader appeal.”
Former CMP Information publisher on Chemist & Druggist, Roger Murphy, has been brought in to co-publish the magazine to “give extra breadth of coverage” and Mark Sylvester has joined from the Worcester Evening News as features writer.
A higher quality paper stock will be used to try to increase the magazine’s pick-up appeal.
By Sarah Lagan