PG poll: Web most popular source of sport news

Websites are a more popular source of sport news than national newspapers, radio and TV bulletins – a Press Gazette survey has found.

Almost a quarter (247 people) of the 1,000 British adults quizzed by polling firm iCD Research – on behalf of Press Gazette – said they favoured the web as their preferred source of sporting news and comment.

Just 14 per cent of those surveyed identified national newspapers as their primary source of sporting news while 2.4 per cent of respondents suggested local papers were there primary destination.

Despite the popularity of the web as a provider of sporting information, BBC television was singled out as the public’s favourite publication, website or broadcast outlet for sports news.

Over a quarter of respondents (25.9 per cent) selected BBC TV as their favoured source, with 15.3 per cent selecting BBC Online as their preferred source.

Sky Sports was the public’s third favourite source (11.4 per cent) with Sky News in fourth place (4.1 per cent).

Just three newspapers made it into the public’s top ten favoured sources. The Daily Mail was ranked sixth, The Sun was eighth and the Daily Telegraph tenth.

Collectively the three newspaper publications pooled just 6.7 per cent of the preferred source vote.

Sport was also found to be a major contributory factor for people deciding which publication, website or broadcast outlet to access as 45.8 per cent of respondents claiming it sport was an ‘important factor’in the decision.

A full breakdown of results can be found in the July edition of Press Gazette magazine.

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