Peter Bale to lead CNN international digital business

Peter Bale, MSN’s international programme director, is to join CNN in the newly created role of vice president and general manager of CNN International Digital.

Bale, who will join CNN later in the spring, will oversee all editorial and commercial functions of CNN Digital outside the United States from London.

In his new post, Bale will report directly to KC Estenson, senior vice president and general manager of CNN Digital.

‘International expansion is at the centre of our growth strategy, and putting someone as strong as Peter into this new position underscores our commitment to extending CNN’s digital reach globally,’said Estenson.

‘Peter is a proven industry leader, and has demonstrated the ability to work in both traditional and emerging media, combining his deep pedigree in journalism with a keen understanding of the complexities in working for a technology giant.”

Prior to becoming head of international programming at MSN, Bale was executive producer of MSN UK. A former Reuters correspondent and editor, he was also a founder of FTMarketWatch.com and online editorial director of Times Online for News Corporation.

‘I am thrilled to be joining one of the most respected brands in news. CNN is a leader in news and publishing technology, as its iPad app shows,’said Bale.

‘I look forward to working with the CNN International team to grow the digital business and its reach to consumers worldwide.”

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