Pet Idol is cat's whiskers for weekly's sales

The Accrington Observer has hit record average weekly sales of more
than 15,151 for February – boosted by a Pet Idol competition.

It
is the highest average sale for the Observer since its launch in 1887.
The February figure averaged monthly sales of 15,151 compared to
January’s of 14,508.

The competition is now being planned for a number of weekly Guardian Media Group titles.

Editorial
director Richard Catlow said: “I definitely think that Pet Idol had a
lot to do with it, so we have plans to take it to other papers in the
group, such as the Rochdale Observer and the Rossendale Free Press.”

Editor
Mervyn Kay says the paper’s success is also down to hard work and a
good mix of hard news and the launch of a lifestyle supplement last
year.

The winning Jack Russell in Pet Idol, Milo, is now looking for media and TV work through a pet agency.

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