The Sun is creating a six-strong team of "social media managers" to "work 24/7 to deliver The Sun's message in a joined-up way".
The move comes after The Sun website went behind a paywall on 1 August, limiting the extent to which stories can be shared on social media.
According to a job ad placed by News UK, The Sun wants to use its digital team for:
The acquisition of digital subscribers
The creation of a Sun community on social networks
Attaining the best scale and reach as befits our print power
- The successful implementation of The Sun social media strategy.
The Sun is recruiting a social media manager who will lead the team and provide social media training to other journalists.
Applicants have been asked to outliine their suitability in 140 characters or less as part of the application process.