Veteran Newsnight presenter Jeremy Paxman is to give this year's MacTaggart Lecture at the Edinburgh International Television Festival.
Peter Barron, advisory chair of the festival and editor of Newsnight said: "I know from experience that there is always intense interest in what Jeremy has to say.
"I'm delighted we've persuaded Jeremy at last to do the MacTaggart and look forward to hearing his thoughts on politics, power and the media."
Tim Hincks, executive chair of the festival and chief creative officer at Endemol UK said: "Jeremy's MacTaggart lecture is a truly mouthwatering prospect.
By focusing on politics, journalism and power, this MacTaggart promises to reach the parts others have failed to reach. Without doubt, it's the hottest ticket in town."
Past MacTaggart speakers have included Dennis Potter, Michael Grade, Rupert Murdoch, Janet Street-Porter, Ted Turner, Peter Bazalgette, Greg Dyke, David Liddiment, Mark Thompson, Tony Ball, John Humphrys, Lord Birt and in 2006 Charles Allen.
The lecture will take place on 24 August at 6.45pm. Jeremy Paxman is the longest serving presenter on BBC Newsnight, where he has worked since 1989.