An independent local newspaper publisher has launched a fourth paid-for weekly newspaper in Wales in the space of four years.
The Ceridigion Herald will cover the county of Mid Wales and have an initial print-run of 10,000 copies and a cover price of 70p.
The 88-page full colour tabloid will have a total staff of seven, including three journalists.
It will compete with Newsquest's Tivy-side Advertiser and Tindle's Cambrian News.
Herald Newspapers launched the Pembrokeshire Herald in 2012. It now claims a paid-for circulation of 7,000.
The Carmarthenshire Herald and Llanelli Herald were launched by the same publisher just over a year ago and together sell around 5,000 copies a week.
All the titles publish breaking news online as well as the weekly print editions.
Press Gazette research suggests that around 300 local newspapers have closed over the last decade, with around 100 launches.
Asked how Herald Newspapers is bucking that trend, managing editor Thomas Sinclair said: "You've got to be inclusive. You need to make sure everybody in the community is involved in the paper – local politicians, community groups and sports clubs – and that drives people to buy the paper.
"Secondly, people who work for the paper have to be really passionate about the area and want to make it better for the people the titles are working for. Some of the other titles are cutting back on editorial staff and are not so connected to the locale."
The new title will be published mainly in English, but carrying three or four pages of Welsh content every week – reflecting the strong Welsh language speaking tradition in the area.