Baby and parenting website gurgle.com is to launch its first print edition this month.
In a reversal of a trend that has seen magazine like Accountancy Age and Computer Weekly move from print to online-only, Gurgle magazine will be printed six times a year.
The magazine is owned by Mothercare and will initially only be sold in Mothercare stores. Some 200,000 copies of the launch issue will be distributed nationwide with 175,000 copies going to stores and Early Learning Centre outlets and around 25,000 being sold via subscription at www.gurgle.com.
Managing director of www.gurgle.com Andrew Tyler said the magazine will ‘provide a new opportunity for Mothercare and ELC to engage with their customers as well as offering something genuinely new in the parenting magazine market”.
The magazine, which costs £2, is being run in partnership with independent publishing and events company Media 10.
Managing director at Media 10 Lee Newton added: ‘We’ve discovered a gap in the market for a modern mother and baby magazine that looks and reads like a stylish glossy.”
There are plans to eventually roll out the website globally to the 49 countries in which Mothercare currently operates.