PA wins contract to reach the parts of railway line that other magazines fail to hit

The Press Association has been awarded the contract to produce train operator First Great Western’s new onboard magazine.

Reach is described as a free lifestyle magazine that incorporates interviews with local celebrities, with travel and excursion ideas, events listings and “insider guides to major cities”.

The 36-page magazine will be designed and produced by PA’s inhouse team of feature writers, sub-editors, graphic designers and pre-press specialists. PA has has previously produced “onelife” for Anglia rail network, the Good Toy Guide for the National Association of Toy and Leisure Libraries and the Players’ Club for the Professional Footballers’ Association.

PA spokeswoman Elizabeth Castle said: “Contract publishing is a natural extension to the page production operation that the Press Association has been running for many years.”

Reach is First Great Western’s first lifestyle magazine – an earlier publication, Newsline, placed more emphasis on services and will be produced four times a year with a print run of 75,000 copies.

Around 4,000 copies of the magazine will be mailed directly to members of First Great Western’s first class customers and season ticket holders.

Reach was launched on 6 August, and Emily Shelley is the magazine’s content editor.

By Julie Dube

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