IPC Connect has today relaunched Woman as an ‘optimistic and motivating’magazine for women aged over 35.
It said that the redesign of Woman is aimed at ‘mainstream and upmarket women’and was influenced by six months’ in-depth research involving over 120 women.
The relaunched title has more emphasis on entertainment news and reviews, technology and celebrity. It will also feature real-life accounts of women ‘breaking perceptions’and 12 pages every week dedicated to fashion and beauty.
Karen Livermore, who has been editor of Woman since January 2010, said: ‘Women tell us they’re constantly seeking ideas to keep their world fresh and interesting and the new look Woman will deliver this every week.
Woman publishing director Oswin Grady said: ‘Our research identified that women enjoy many aspects of the magazines read by their daughters and that they couldn’t find the same qualities in weekly magazines aimed at them.
“Woman has responded to this, delivering something unique in the weeklies market with an optimistic and motivating magazine. We’re confident this will strengthen our market-leading position in the weekly lifestyle sector.”
Livermore said: “Real life and celebrities remain key and we’re building on this with investment in fashion, beauty and lifestyle coverage, as well as features that make readers’ lives better, easier, happier and healthier.’
The first two editions of the relaunched Woman will cost 70p before it returns to the usual price of 92p.
In the second half of 2010 average sales of Woman dropped 2 per cent tpo 309,878 (ranking it 13th in the women’s weekly magazine sector) – according to ABC.