Zoo Weekly is to drop the “Weekly” from its masthead as of this week because readers increasingly refer to it as “Zoo”, writes Ruth Addicott.
Editor Paul Merrill said a name change had been on the agenda for some time.
“Most people have been calling us ‘Zoo’ for weeks, so we thought it right to drop the ‘Weekly’,” he said.
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“Everyone now realises we’re a weekly mag, so it wasn’t serving a purpose having it on the cover.”
The move comes a week after Zoo moved its publication day from Wednesday to Tuesday and reduced its cover price from £1.20 to 50p, a tactic it repeated this week.
IPC has also slashed the price of its £8m rival Nuts from £1.20 to 60p.
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Zoo is facing a complaint to the Press Complaints Commission from a remote tribe in New Guinea over an article that suggested there were cannibals there who indulged in “random orgies”.
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