IPC Media’s women’s monthly, Marie Claire, has teamed up with fashion e-retailer my-wardrobe.com to launch a new shopping section on its website.
The new section has buyers from fashion and shopping website my-wardrobe.com providing comment and advice on current trends.
Users can also click through to my-wardrobe.com where they can purchase some of the clothes featured on the site, including favourite items of marieclaire.co.uk editor Carla Bevan, whose recommendations will also appear on my-wardrobe.com.
My-wardrobe.com was set up by Sarah Curran in April 2006, and as well as selling current fashion, it also offers fashion video content and a blog by staff.
IPC stablemate, fashion weekly Look, also has a shopping functionality on its website. Users on look.co.uk can add items to a ‘shopping list’and click through to the retailers website to purchase.
It’s not just magazines that are trying to attract the consumer, Metro.co.uk is to launch an online shopping portal in a deal with e-tailer Affiliate Window, which also runs Sun Online’s store.