Online advertising suffers credit crunch effect

Digital advertising revenues are taking a hit amid the current market turmoil, ending five years of non-stop growth.

As the FT reports, media analyst group Enders has cut back the forecast for the UK online ad market from a 28 per cent increase on 2007 to 18.5 per cent.

Hardly a year-end report or trading update from news media companies goes by without boasting impressive increases in digital advertising revenue.

For example Johnston Press’s profits were down 15.9 per cent year on year to £81.6m in August’s year-end results – but digital revenues were up 52 per cent.

How long will the growth continue for newspaper websites?

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