The regional press saw the fastest growth in UK online recruitment advertising expenditure last year, up by 48.2 per cent to £24m, according to the Advertising Association.
Online specialists saw growth of 41.5 per cent while national newspapers attracted 22.9 per cent more online recruitment advertising.
“This performance demonstrates that regional newspapers are getting smarter at offering advertisers a range of platforms with which to target audiences, both print and online,” said Kevin Beatty, chairman of the Newspaper Society’s marketing committee and managing director of Northcliffe Newspapers.
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In overall terms, regional press advertising expenditure grew by 3.2 per cent in 2003 to £2.986bn, outperforming total UK adspend, which grew by 2.5 per cent
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