Sales of Carlisle News & Star reached their highest figures in 13 months with this splash commemorating the arrival of the Olympic frame.
An early run of the paper on 21 June, together with an extra edition and editionised wraps, saw sales increase 21 per cent on the previous Thursday and 12 per cent up year-on-year.
It was also the highest sales figure for 13 months, according to publishers CN Group.
Friday’s News & Star West edition, covering the torch’s procession through Workington and Whitehaven with another wrap and eight-page supplement, was 24 per cent week-on-week and 6.4 per cent printed early up year-on-year.
Circulation and marketing director Damian Woolfe said: ‘It was such an exciting event for Carlisle, with people travelling miles to see the torch pass through.
‘Our excellent coverage and editionalised wraps provided the sales and promotional opportunities that resulted in our best figures in over a year. It was a great team effort by all departments.”
According to the latest ABC figures, the paper’s East edition has an average circulation of 11,621, and the west edition averages 4,516.