Olympic jest poster from Sun banned by ASA

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An advert by the Sun gloating about Britain winning more medals than Australia at the Olympics in Beijing this summer has been banned by the Advertising Standards Authority for using offensive language.

‘”Where the bloody hell are you?” was meant to be a tongue in cheek take on the Australian Tourist Board’s ad campaign using the same slogan, but the ASA said the word bloody could be considered a swear word and told the paper not to use it on a poster again.

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