OK! takes on Hello! with launch of Spanish edition

Northern and Shell is to launch a Spanish edition of celebrity glossy OK! to go head-to-head with “downmarket rival” Hello! according to the Sunday Express (prop: Northern and Shell).

The title, which is a joint venture between Northern and Shell and Spanish publisher Grupo Zeta, is due out in the spring.

OK! launched earlier this month in Turkey, and an edition for Germany, Austria and Switzerland is due next month.

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