October ABCs: Disastrous month for Independent titles

Circulation of the relaunched Independent fell a further nine per cent in October and 16 per cent year on year, according to official figures released today by ABC.

It was down 9.02 per cent month on month and 16.29 per cent year on year to 201,019 following its full-colour redesign and price rise from 80p to £1 in September.

Its Sunday sister title fell 9.18 per cent compared with September and 21.41 per cent year on year to 165,764.

The Guardian appeared to pick up some of the Independent’s lost readers, up 1.55 per cent on September with an October circulation of 354,272. But the title was still down 2.81 per cent on the same period last year.

As the global economic crisis continued to dominate the headlines, the Financial Times was the only national newspaper to put on sales year on year – up 0.51 per cent to 451,676.

This was a rise of 5.19 per cent on September’s circulation figure of 429,381.

The Daily Telegraph fell 4.44 per cent year on year to 843,196 – a monthly decline of 0.95 per cent.

The Times also lost readers in October, down 2.07 per cent on the year and 1.33 per cent compared with the previous month to post a circulation of 629,561.

Mid-markets

A series of money-off vouchers in the Daily Express – allowing readers to buy the title for 20p on weekdays and 45p on Saturdays – helped the title to a 0.42 per cent month-on-month rise in circulation to 742,142.

However, both the Daily Express and Daily Mail lost circulation year on year. The Express fell 6.04 per cent the Mail 7.21 per cent compared with October of last year.

Red-tops

All of the red-top tabloids lost circulation on both a month-on-month and year-on-year basis.

The Daily Star was the worst-hit, falling below the 700,000 circulation mark to 696,893.

This was a decline of 9.63 per cent year on year and 4.72 per cent compared with September.

Express Newspapers reignited the red-top price war this week when it slashed the price of the Daily Star to 20p from 35p – making it 10p cheaper than the rival Sun.

The Sun fell 3 per cent last month and 2.12 per cent year on year, with an October circulation of 3,060,447.

The Daily Mirror was down 1.48 per cent on the month and 6.96 per cent year on year to 1,419,335.

Daily newspaper circulation for October (percentage changes are year on year)

Daily Mirror – 1,419,335 – down 6.96%
Daily Star – 696,893 – down 7.17%
Daily Sport – 79,260 – no year-on-year comparison yet
The Sun – 3,060,447 – down 2.12%

Daily Express – 742,142 – down 6.04%
Daily Mail – 2,184,165 – down 7.21%

Daily Telegraph – 843,196 – down 4.44%
Financial Times – 451,676 – up 0.51%
The Guardian – 354,272 – down 2.81%
The Independent – 201,019 – down 16.29%
The Times – 629,561 – down 2.07%

Read our report on the Sundays

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