NY Times to launch freebie

By Jeffrey Blyth in New York

The New York Times is launching a freebie.

Starting next week, it will be sending out an army of street hawkers to hand out copies of a weekly giveaway.

Market
Place Weekly will be tabloid sized, printed in colour and carry several
pages of classified ads interspersed with features and articles from
the regular daily edition. It will also carry fullpage retail
advertising.

The freebie will join such other giveaways as Metro,
AM, the Village Voice and New York Press, which are available from
street-corner boxes and given away at railway and bus stations.

The NYT is starting conservatively – printing only 150,000 copies, about half the print of AM and Metro.

Another
freebie that is expanding is Daily Candy, a coast-to-coast email
newsletter, that is planning to launch a British edition. The US title,
filled with tips on restaurants, shows, entertainment, fashion – and
gossip – has a big following, with an estimated one million
subscribers. It has editions in six cities from Los Angeles to New York.

The UK edition will be edited by Kinvara Balfour, a former style editor at The Daily Telegraph.

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