Nuts.co.uk to begin charging for premium content

Nuts magazine is set to introduce a partial paywall on its website charging users for access to premium content.

MPP Global Solutions has been tasked with helping publishers IPC Media “enable the monetisation of content on Nuts.co.uk” on a trial basis.

Publishers IPC Media declined to comment on what content will be paywalled, but a report on Media Week said that a “number of videos” will be available in a “Nuts VIP section” on the website “that have been created by the title’s editorial team and are available on a pay-per-view basis”.

Publishing director Jo Smalley said: “Driving publishing revenues in the digital age is an increasing priority.

"We are pleased to be working with MPP Global Solutions, their advanced payment solutions products will enable us to successfully monetise our content online without jeopardising the experience for our loyal users."

Paul Johnson, chief executive of MPP Global Solutions, added: “The publishing sector as a whole is widely embracing the shift to digital and it is imperative for publishers to ensure they continue to drive revenues in a digital-only world.

“We are looking forward to leveraging our award-winning payment systems to help create a seamless and secure payment journey for Nuts’ users, and again demonstrate that the world’s leading Media and Entertainment brands select MPP as the preferred payment solutions provider.”

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