NRS combined print and online magazine readership figures give Asda top spot

New figures released by the National Readership Survey suggest that Asda is the most widely read magazine title in the UK. 

By combining data from a national survey of print readership with web readership data from Comscore, the NRS has come up with a combined print and web readership figure for most of the major magazine titles in the UK. 

The below table gives monthly print readership, monthly online readership and then a combined figure which NRS says has been de-duplicated to provide a net total

The full data tables are available from the NRS here.

Asda is a free magazine (and it is worth noting that the website figures are for the main supermarket Asda.co.uk). 

All the titles which have a * next to them in the list below quote web figures for a shared group website, or a website which is a more general one and not dedicated to that particular magazine title. Numbers quoted are thousands of readers (000s).

Title

frequency Print Web Total  
Asda Magazine* M 5803 5235 10344  
Your M & S B 2259 4318 6302  
Sainsbury's Magazine M 3332 2640 5740  
Tesco Magazine B 5175 72 5241  
Boots Health & Beauty B 1938 3497 5219  
OK! W 4988 170 5134  
Take a Break W 4688 116 4791  
What's On TV* W 4311 494 4763  
What's on TV* W 4311 146 4437  
Good Food* M 1247 3080 4157  
Radio Times W 3114 870 3905  
Hello! W 3660 261 3891  
Closer W 3440 72 3501  
John Lewis Edition Q 532 2953 3440  
Heat W 3032 312 3306  
Olive* M 195 3080 3251  
Easy Cook* B 160 3080 3215  
National Geographic M 2074 651 2677  
Chat W 2020 494 2490  
Now W 2020 494 2480  
Woman's Own W 1887 494 2350  
Time Out W 834 1566 2291  
Waitrose Food Illustrated M 1490 860 2285  
Now W 2020 238 2239  
The National Trust Magazine Q 1876 356 2212  
Top Gear M 1685 546 2196  
Pick Me Up W 1536 494 2012  
Woman's Weekly W 1491 494 1969  
Cosmopolitan M 1430 416 1819  
The TES/The Times Educational Supplement W 705 1023 1697  
Saga Magazine M 1335 364 1682  
NME/New Musical Express W 781 920 1663  
Woman W 1168 494 1650  
Glamour M 1251 431 1650  
Reveal W 1495 116 1604  
What Car? M 744 893 1597  
Good Housekeeping M 1349 224 1563  
Look W 1325 178 1486  
Men's Health M 1063 420 1460  
Nuts W 1155 308 1444  
Vogue M 1348 98 1437  
Empire M 870 524 1367  
Ideal Home* M 924 413 1322  
Weight Watchers Magazine M 827 488 1303  
Gardeners' World M 1132 135 1262  
New Scientist W 1011 240 1241  
Grazia W 1147 63 1203  
Slimming World Magazine B 905 299 1188  
Motorcycle News W 797 339 1131  
Homes and Gardens* M 718 413 1115  
Marie Claire M 843 279 1102  
FHM M 841 257 1091  
Birds Q 690 371 1053  
Autocar W 711 288 992  
Elle M 822 174 987  
Country Living* M 739 224 958  
Zoo W 825 142 955  
Country Life W 839 120 954  
Woman and Home M 734 203 933  
Kerrang! W 813 90 903  
Total Film M 544 328 858  
25 Beautiful Homes* M 389 413 798  
Archant Life (net) M 604 144 743  
Country Homes & Interiors* M 334 413 741  
FourFourTwo M 687 42 729  
Red M 539 191 724  
Prima* M 501 224 723  
Runner's World M 400 298 689  
House Beautiful* M 471 224 689  
Soaplife F 541 146 686  
Horse and Hound W 470 192 657  
Autosport W 429 209 638  
GQ M 389 230 611  
Company M 508 108 611  
Living Etc. M 174 413 583  
InStyle M 373 58 429  
Easy Living M 300 129 428  
Stuff M 247 152 396  
Delicious M 225 150 373  
You and Your Wedding B 164 208 372  
Vanity Fair M 221 138 360  
Heritage Today Q 191 166 357  
Car M 157 167 324  

Frequencies referred to are M – monthly, B – bi-monthly, W – weekly and Q – quarterly.

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