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December 9, 2011updated 13 Sep 2012 9:09pm

November sees big sales falls for the qualities

By Press Gazette

The Independent, Financial Times and The Guardian saw the biggest year-on-year circulation drops last month, according to the latest figures from ABC.

The Independent was down 28 per cent to 127,873 – largely as a result of its decision to transfer a significant volume of bulk copies from The Independent to its cut-price sister title i, while the FT was adown 15.8 per cent to 337,239.

The Guardian, which increased its cover price to £1.20 on 18 September, was down 16.3 per cent year on year to an average daily sale of 226,473.

The Daily Telegraph, which increased its cover price to £1.20 on 10 November, fell 8.9 per cent to 594,644.

The Times, which still costs £1, was down 11.4 per cent to 413,233.

 

The Daily Mail, Herald, i and Racing Post were the only national dailies to increase circulation month on month.

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Full UK national press circulation breakdown for November (source ABC)

(Name of title, average sale, percentage change year on year, percentage change month on month)

  • Daily Mirror 1,103,405 ; -6.30 ; -1.32
  • Daily Record 278,498 ; -8.10 ; -4.98
  • Daily Star 643,490 ; -14.96 ; -2.31
  • The Sun 2,624,167 ; -9.45 ; -3.36
  • Daily Express 603,318 ; -5.69 ; -1.83
  • Daily Mail 2,001,643 ; -4.72 ; 0.16
  • The Daily Telegraph 594,644 ; -8.90 ; -1.53
  • Financial Times 337,239 ; -15.84 ; -2.27
  • The Herald 46,257 ; -12.29 ; 0.97
  • The Guardian 226,473 ; -16.30 ; -1.76
  • i 221,736 ; NA ; 4.86
  • The Independent 127,873 ; -28.01 ; -4.18
  • The Scotsman 39,028 ; -8.87 ; 0.62
  • The Times 413,233 ; -11.38 ; -0.95
  • Racing Post 50,574 ; -6.03 ; 2.13

National Sunday Popular

  • Daily Star Sunday 665,435 ; 100.70 ; -3.29
  • Sunday Mail 373,941 ; 2.25 ; -4.80
  • Sunday Mirror 1,760,141 ; 64.49 ; -0.76
  • The People 800,659 ; 59.29 ; -0.43
  • Sunday Express 658,331 ; 20.69 ; -3.08
  • Sunday Post 311,153 ; -3.56 ; -1.80
  • The Mail on Sunday 1,975,728 ; -0.48 ; -1.23
  • Independent on Sunday 133,108 ; -11.81 ; 1.65
  • The Observer 266,744 ; -15.40 ; -0.60
  • Scotland on Sunday 49,114 ; -11.59 ; 1.12
  • Sunday Herald 29,715 ; -28.34 ; 2.50
  • The Sunday Telegraph 465,389 ; -7.19 ; -1.38
  • The Sunday Times 967,615 ; -8.06 ; -0.04

 

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