November sees big sales falls for the qualities

The Independent, Financial Times and The Guardian saw the biggest year-on-year circulation drops last month, according to the latest figures from ABC.

The Independent was down 28 per cent to 127,873 – largely as a result of its decision to transfer a significant volume of bulk copies from The Independent to its cut-price sister title i, while the FT was adown 15.8 per cent to 337,239.

The Guardian, which increased its cover price to £1.20 on 18 September, was down 16.3 per cent year on year to an average daily sale of 226,473.

The Daily Telegraph, which increased its cover price to £1.20 on 10 November, fell 8.9 per cent to 594,644.

The Times, which still costs £1, was down 11.4 per cent to 413,233.

 

The Daily Mail, Herald, i and Racing Post were the only national dailies to increase circulation month on month.

Full UK national press circulation breakdown for November (source ABC)

(Name of title, average sale, percentage change year on year, percentage change month on month)

  • Daily Mirror 1,103,405 ; -6.30 ; -1.32
  • Daily Record 278,498 ; -8.10 ; -4.98
  • Daily Star 643,490 ; -14.96 ; -2.31
  • The Sun 2,624,167 ; -9.45 ; -3.36
  • Daily Express 603,318 ; -5.69 ; -1.83
  • Daily Mail 2,001,643 ; -4.72 ; 0.16
  • The Daily Telegraph 594,644 ; -8.90 ; -1.53
  • Financial Times 337,239 ; -15.84 ; -2.27
  • The Herald 46,257 ; -12.29 ; 0.97
  • The Guardian 226,473 ; -16.30 ; -1.76
  • i 221,736 ; NA ; 4.86
  • The Independent 127,873 ; -28.01 ; -4.18
  • The Scotsman 39,028 ; -8.87 ; 0.62
  • The Times 413,233 ; -11.38 ; -0.95
  • Racing Post 50,574 ; -6.03 ; 2.13

National Sunday Popular

  • Daily Star Sunday 665,435 ; 100.70 ; -3.29
  • Sunday Mail 373,941 ; 2.25 ; -4.80
  • Sunday Mirror 1,760,141 ; 64.49 ; -0.76
  • The People 800,659 ; 59.29 ; -0.43
  • Sunday Express 658,331 ; 20.69 ; -3.08
  • Sunday Post 311,153 ; -3.56 ; -1.80
  • The Mail on Sunday 1,975,728 ; -0.48 ; -1.23
  • Independent on Sunday 133,108 ; -11.81 ; 1.65
  • The Observer 266,744 ; -15.40 ; -0.60
  • Scotland on Sunday 49,114 ; -11.59 ; 1.12
  • Sunday Herald 29,715 ; -28.34 ; 2.50
  • The Sunday Telegraph 465,389 ; -7.19 ; -1.38
  • The Sunday Times 967,615 ; -8.06 ; -0.04

 

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