November ABCs: Mirror stems decline against cut-price Sun

The Daily Mirror was down marginally by 1.98 per cent year on year to 1,518,881 against the cut-price Sun which was down just 0.18 per cent to 3,078,388.

Last month, the Mirror was down 4.68 per cent. Both papers held promotions – the Mirror gave away a collection of Road Dahl CDs and The Sun carried tokens for a free High School 2 Musical fan pack. The daily tabloid sector was down just 0.96 per cent overall.

The Sunday Mirror is up year on year for the third successive month by 1.9 per cent to 1,358,370 against a market decrease of 3 per cent. Last month saw the paper’s best year on year sale since September 1999.

The Daily Star Sunday was again the top performer up by 15.72 per cent but is down month on month by 0.82 per cent to 421,841.

The paper is benefitting from heavy promotional activity. On 25 November there were three promotions on the cover including a free breakfast bap, a Mini competition and free Led Zeppelin ring tones.

The Sunday Sport slipped 13.81 per cent to 90,501.

Former People editor Mark Thomas stepped down this month as the paper fell below 700,000 for the first time. The paper was this month down 10.55 per cent to 683,802.

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