November ABCs: Mail up, Express down

In the mid-market sector, the Daily Mail’s circulation rose by 1.14 per cent year on year in November to 2,327,507.

The paper has been using TV advertising to promoting its giveaway family film DVDs in the run-up to Christmas.

The Mail is steadily decreasing the number of giveaway bulk copies: in October it gave away 107,245 copies to hotel, airlines and leisure centres, last month the figure was 105,015.

The Daily Express sold an average of 766,874, a decrease of 1.01 per cent year on year. The two titles combined saw a slight circulation rise of 0.8 per cent on the same figures last year.

The Mail on Sunday remains the second largest Sunday newspaper but saw a small decline of 2.69 year on year to 2,324,581 – a slightly larger decrease than its 1.12 per cent year on year dip in October – despite also investing in DVD giveaways.

The Sunday Express took a relatively large circulation hit of 9.39 per cent, down to 687,253.

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