November ABCs: Evening Standard battles back

The Evening Standard’s fortunes have turned around after its long-standing sales battering from thelondonpaper and London Lite.

The London evening paper was up 7.17 per cent to 291,991 – its third and biggest consecutive year-on-year sales increase in three months, helped by its new cashless payment system Eros.

London’s Evening Standard posted a figure of 291,991, a rise of 7.17 cent year on year. The Associated Newspapers title is down slightly month on month by 0.19 per cent but this is the paper’s third consecutive rise after a long period of decline following the launch of two London free papers in the past 12 months.

The paper saw a 7.17 per cent rise in November’s ABCs, after the launch of its Eros card loyalty scheme in September.

Metro, the free national newspaper, achieved a circulation figure, in the UK, of 1,211,087 – a rise of 8.58 per cent after its October expansion and increased circulation.

London Lite, Associated’s free London title, was stable at an average of 400,513 and its News International rival thelondonpaper distributed an average of 495,887 per night.

City AM, London’s free morning daily business newspaper, distributed an average of 100,486 copies during November, an increase of seven per cent year on year.

Chief executive Jens Torpe said the paper would decrease its circulation slightly as the City winds down for the Christmas break.

He said: ‘Once again, we’ve topped the 100,000 mark, with a healthy year-on-year rise. This is a great figure to close 2007.”

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