German Vogue is celebrating its 30th anniversary by this week publishing a celebration issue with a whopping 732 pages.
Unsurprisingly, Conde Nast is claiming it as the biggest consumer magazine ever produced in Germany. We have little reason to doubt it.
To ratchet up the razzle-dazzle, the publisher has split the print run allowing the magazine to carry three different covers. One each by Bruce Weber, Peter Lindbergh and local rag trade lad made good, Karl Lagerfeld.
CondÃ© is printing 60,000 extra copies on top of its normal 140,000 circulation, such is the rush it’s expecting, and so much beauty will be on show across its 424 pages of advertising Basil Hallward would have to tear his own eyes out.
But pity those underfed Bavarian fashionistas (now that’s a line I never thought I’d write) it weighs in at a massive two kilograms – that’s four pounds and six ounces to you and me.
Haversacks not clutch bags this autumn, then?