Former North West Enquirer publisher Nick Jaspan is launching a website for the media and creative industries for the North West.
Jaspan hopes to take a slice of an estimated £12bn a year GDP generated in the region which employs around 130,000 across the sectors.
The news driven site How-Do due to launch at the end of the month is aimed at the creative and media communities as well as people working in public relations press, marketing, broadcast, advertising, design and digital media.
Content will include news, features and profiles of companies and major industry figures.
All of the staff will initially be employed on a freelance basis while the site will link to around 200 blogs written by North West professionals.
Jaspan said: "There is so much happening across the region within the media and creative sectors that trade publications and the regional press cannot accommodate it all. We plan to cover breaking news, the deals and the gossip together with in-depth analysis and expert comment.
"We also want people working in these sectors to actively contribute, helping us to showcase all the fantastic creative and commercial work being produced across the region."
Prior to this latest venture, Jaspan launched the North West Enquirer, which folded after five months when its main backer pulled out. Jaspan formerly formed publishing company Newsco in 1991 which published Insider magazine.