Times websites drop paywall for Jubilee celebrations

The Times and Sunday Times websites will remove their paywalls over the weekend in celebration of the Queen's Diamond Jubilee.

It is the first time the paywalls have come down since they were erected in 2010.

Publishers News International said it was the culmination of a three-week editorial and marketing Jubilee campaign that included a 12-part collectible commemorative series charting the Queen's reign, posters, souvenir specials and a 30,000 ticket giveaway to the Battersea Park Jubilee Festival.

Further activity continues over the weekend with a large-scale street-selling operation across London, in-paper and online boat-spotter guides and the inclusion of a Times and Sunday Times boat in the river pageant with subscribers on board.

The campaign has been supported by News International's Global Radio partnership with regular spots on LBC and Classic FM.

The websites will feature a range of special Jubilee content over the weekend including interactive graphics and video specials, pageant boat spotter guides, photos of the Queen from the past 60 years and live updates from journalists covering the celebrations.

The Sunday Times app will also be available for a free trial this weekend.

Last week Press Gazette reported that the Times and Sunday Times websites now claim to have 265,740 subscribers.

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