IPC Media's Sue James has been appointed to the newly-created role of editorial director of Woman magazine.
James will continue in her position as editorial director of IPC stablemates Woman & Home and Essentials.
In her new role, which is effective immediately, James will work alongside Woman editor Karen Livermore, who oversaw a relaunch of the magazine in May as it looked to exploit a gap in the market for a more "positive and aspirational" weekly women's magazine.
IPC Media chief executive Sylvia Auton said: 'This expansion of Sue's role is a well-deserved promotion and recognition of her talent.
'Sue has an unparalleled understanding of the 40-plus audience, delivering great successes for woman&home and Essentials, and now she will be bringing that expertise and talent to Woman."
James added: 'I'm passionate about continuing to drive Woman & Home and its successful brand extensions and am now delighted to have the opportunity to continue to work with Karen on Woman, as well as of course the Essentials team.
'I feel it's absolutely the right time to capitalise further on the opportunities presented by the dynamic 40-plus audience."
The latest figures from ABC show that Woman & Home had an average weekly circulation of 385,800, which IPC said was the highest in its 15-year history.
Woman has an average weekly circulation of 309,878, while Essentials stands at 126,379