December chill falls over national press sales figures

One of the coldest Decembers on record did little to help national newspaper circulations for the month as again, no title grew its sale year on year.

The Telegraph, Guardian, Times, Racing Post, Observer and Scotland on Sunday all posted average circulation figures more than 10 per cent lower than the same month a year ago.

Full breakdown of national newspaper circulation figures for December 2010:
(average sale; percentage change year on year - source ABC)

Dailes

Daily Mirror ; 1,133,440 ; -7.51

Daily Record ; 290,247 ; -7.79

Daily Star ; 713,602 ; -9.09

The Sun ; 2,717,013 ; -5.10

Daily Express ; 623,689 ; -7.98

Daily Mail ; 2,030,968 ; -3.89

The Daily Telegraph ; 631,280 ; -10.23

Financial Times ; 390,121 ; -2.67

The Herald ; 51,469 ; -7.78

The Guardian ; 264,819 ; -11.89

The Independent ; 175,002 ; -6.39

The Scotsman ; 41,572 ; -7.56

The Times ; 448,463 ; -14.01

Racing Post ; 49,274 ; -12.39

Sunday titles

Daily Star Sunday ; 336,868 ; -4.64

News of the World ; 2,600,985 ; -6.83

Sunday Mail ; 352,300 ; -8.95

Sunday Mirror ; 1,047,363 ; -5.92

The People ; 486,669 ; -8.64

Sunday Express ; 544,870 ; -7.74

Sunday Post ; 309,456 ; -7.55

The Mail on Sunday ; 1,951,783 ; -2.43

Independent on Sunday ; 150,437 ; -3.23

The Observer ; 301,457 ; -14.12

Scotland on Sunday ; 48,480 ; -11.77

Sunday Herald ; 39,831 ; -1.94

The Sunday Telegraph ; 490,322 ; -6.62

The Sunday Times ; 1,008,163 ; -9.44

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